In international trade cooperation, accurately matching customers' customized needs and quickly responding to communication demands are the core of establishing cooperative trust. This docking for the procurement of dough rounders with an Australian customer has effectively promoted the rapid finalization of cooperation intention through customized solutions tailored to food processing scenarios and efficient service responses.
I. Customer Background and Core Needs
On the morning of 2026.1.1, an Australian customer visited the company to discuss procurement matters (customer company information to be completed in the subsequent signing stage). Through on-site communication, it was learned that the customer is a local baked food processing enterprise, planning to purchase 6 industrial-grade dough rounders for the production line upgrading of bread, pizza and other products. Combining with the characteristics of its own production process, the customer put forward clear customized requirements for of the machines:
At the same time, the customer clearly stated that the core performance parameters of the equipment must comply with Australian food production safety certification standards, and focused on key information such as the feasibility of the customized plan, production cycle and additional costs.
II. Our Solutions and Response Actions
In response to the customer's procurement needs and customized demands, our company organized technical personnel specializing in food machinery to conduct in-depth docking with the customer on site, gave a clear response quickly, and formulated targeted solutions:
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Explanation of cost and cycle: On site, it was calculated and informed to the customer that the 3 customized machines only need to increase the cost of customized adjustment mechanisms, food-grade coatings and silent components on the basis of standard models, and the overall purchase price increase is controlled within 10%; In terms of production cycle, the production of standard models takes 15 days, and the customization part only needs an additional 3 days. The overall production can be completed within 20 days, meeting the customer's production line upgrading schedule;
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Subsequent service guarantee: Commit to complete the full-process performance test, customized function debugging and food contact material safety testing before the equipment leaves the factory, and provide a test report that meets Australian food production safety certification standards; At the same time, an English operation manual, cleaning and maintenance guide and video tutorial will be provided, and remote technical guidance services can be provided subsequently to ensure the smooth installation, commissioning and standardized operation of the equipment.
III. Cooperation Progress and Customer Feedback
Our efficient and professional response attitude, as well as the detailed solutions tailored to food processing scenarios, have been highly recognized by the customer. The customer clearly stated on site that there are no objections to the customized plan, cost and cycle, and will complete the internal approval process as soon as possible and issue a formal purchase order.
At present, our company has completed the finalization of the technical plan for the customized model, the procurement department has started the procurement of food-grade customized accessories, and the production workshop has reserved the production schedule. Production can be started immediately after the customer's order is issued to ensure delivery within the agreed cycle.
IV. Case Summary
The core of this docking with the Australian customer lies in accurately capturing the customized pain points of the baked food processing industry, and eliminating the customer's concerns about customized cooperation through "rapid response + professional scenario-based solutions + transparent communication", thus promoting the rapid progress of cooperation intention. In the future, our company will continue to focus on the personalized needs of customers in the food processing industry, and rely on flexible customization capabilities and perfect service guarantees to provide highly adaptable food machinery equipment and solutions for global customers.
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